Strength of the Prudential Brand
Prudential Financial has a presence worldwide with 15 million customers in more than 30 countries. The strength of The Rock® was evident when Prudential Financial Sold 110 million shares during its Initial Public Offering (IPO) in December, 2001, making it the largest IPO ever in the insurance industry at that time, and the ninth largest in the history of the New York Stock Exchange, based on gross proceeds.
Prudential Real Estate companies benefit form this recognition and are able to leverage the "Rock Solid®" reputation of Prudential Financial. When home buyers and sellers see our yard signs, they link the "Rock®" logo with the notion of remarkable service quality and exceptional value, backed by a name that has been trusted for more than 130 years. To complement our advertising and marketing efforts, a dedicated public relations team effectively gains global, national, regional, local and trade media coverage for the Prudential Real Estate brand.
Network Strength
Since the first real estate affiliation in 1988, the network has grown to approximately 68,000 sales professionals in nearly 2,110 offices in the United States, Canada and Mexico, delivering high touch, innovation, and quality services.
- Nearly 62,000 of the best sales associates in the business
- More than 1,940 offices throughout the nation
- Incredible sales volume: nearly $130,000 billion in
annual sales (USD) with 406,000 transaction sides - In-house mortgage, title, relocation and home
warranty services for ultimate client convenience
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