The Power of the Prudential Brand - Las Vegas Real estate career

The Power of the ROCK

Since 1875, the Prudential “Rock” logo has stood for Strength, Stability, Integrity and Trust.

Prudential Financial has a presence worldwide with 15 million customers in more than 30 countries. The strength of The Rock® was evident when Prudential Financial Sold 110 million shares during its Initial Public Offering (IPO) in December, 2001, making it the largest IPO ever in the insurance industry at that time, and the ninth largest in the history of the New York Stock Exchange, based on gross proceeds.

Prudential Real Estate companies benefit form this recognition and are able to leverage the "Rock Solid®" reputation of Prudential Financial. When home buyers and sellers see our yard signs, they link the "Rock®" logo with the notion of remarkable service quality and exceptional value, backed by a name that has been trusted for more than 130 years. To complement our advertising and marketing efforts, a dedicated public relations team effectively gains global, national, regional, local and trade media coverage for the Prudential Real Estate brand. Since the first real estate affiliation in 1988, the network has grown to approximately 62,000 sales professionals in nearly 1,940 offices by delivering high touch, innovation, and quality services.

To learn more about the Power of the Rock, download this PDF brochure: The Power of Prudential Real Estate

PREA Center - is a valuable portal that helps real estate professionals within the Prudential Real Estate Network discover, explore and learn about tools, resources and information that will make the home buying and selling experience the best that it can be for consumers. Here you can learn more about all of the valuable products, services, training and tools available to you from Prudential Real Estate.

Additional benefits of being affiliated with the Prudential Brand:

Upper-end demographic and highest average home sale price ($369K in 2008) in the industry.
Fine Homes International Certification and specialty marketing program with our own luxury home magazines
eCertification program and access to free eCards for marketing and promotion
Receive 1,000 free postcards annually
National Media campaign promotes Prudential Real Estate throughout the year
PREA Awards and Recognition Program
International Relocation and Referral Services
Unlimited free access to online customizable advertising templates and artwork such as print ads, billboards, television spots, radio scripts and video segments.
Unlimited free access to eCards to complement technology-savvy sales professionals’ marketing efforts.
A free online PR Kit with over 200 customizable templates that provide the ability to maintain a media list and distribute press releases.
Military Advantage Program that benefits both the military buyer and the seller with program features to help expedite the transaction process.