La Jolla is the gold standard of San Diego real estate, more than likely now and forever. La Jolla does have affordable property, not every property sits on the Pacific Ocean. In the neighborhoods just north of Pacific Beach and around UCSD, there are pockets of affordable homes. In the eastern reaches, near Interstate 5, there are condominiums that are priced surprisingly low. For value, the Bird Rock area is very good and it has proximity to the wide beaches in Pacific Beach.