What I'll Do For You
Every property is unique in the marketplace - I promote your listing using quality marketing techniques that create demand and give us feedback; marketing success is measured by the number of inquiries & showings received. As you know, other factors that affect demand are price, location, presentation, current competition & past sales. We take all of these factors into consideration in our marketing and transactional techniques. Our methods go a step further than most REALTORS - We have systems that capture your interested buyers so I can follow up and follow through!
Advertising
My primary method is to advertise your property in media venues that gain exposure to the greatest number of potential buyers. With almost two decades of experience in the local real estate market, we’ve had ample opportunity to gauge the effectiveness of all the various types of media to market your home. This, combined with extensive studies and industry research, allows us to advertise your property where it’s most likely to be seen by potential buyers anywhere in the world. Our marketing generates buyer interest and scheduled showings, and results in thousands of consumer hits per month. Our experience shows us that the most effective marketing and advertising plan includes the following:
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Professional photography for all of our listings and enticing descriptive remarks in the appropriate MLS systems and websites locally, nationally and internationally.
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Custom personalized property signs for showings, broker caravans and open houses with recognized branding with a buyer capturing system.
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Custom full-color postcards: “Just Listed” and "Open House" invitations sent to residents in neighboring areas.
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Custom Home Book with valuable information for showings and open houses.
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Custom full-color brochures and/or flyers made available for showings and open houses for interested buyers and for brokers who may have qualified buyers for your property.
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Homes and Land magazine and website
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We’ve developed a comprehensive direct email program to market your property to potential buyers. We regularly send out targeted, custom-designed emails including broker and buyer newsletters, new listing announcements, change announcements and open house schedules. Our email marketing reaches thousands of households and include:
- Our private client list
- Local investors and industry leaders
- Top local, national and international real estate agents and brokers
Prudential's Online Seller Advantage
Prudential now tracks the online activity of our inventory from various international websites where buyers are looking for home. This helps us and our seller clients stay updated on current market conditions.
Your property is available on Prudential's online real estate site and Michelle DeLeon’s own personal website, as well as over two dozen national and international real estate sites. Your property will receive global exposure on the internet. Potential buyers can view photos, virtual tours and information on your property from anywhere, at any time. Here are some of the sites where your home will be featured:
In addition, we are connected to millions of potential buyers via several business and personal networking sites. We’ve optimized our presence on these sites to draw colleagues and business professionals to our own website so we can get your property in front of as many people as possible.